Google Ads & Landing Page Restructure Generates Lead Stablity.

Written By Chloe Daniels

Struggling with minimal leads and stagnant growth, PassMaster Team were being out-competed against and losing brand stability fast. A restructure was required to standout and lead regain stability, without increasing budget.

Process:

We restructured PassMaster’s Google Ads account to create a more efficient, scalable foundation for growth. By simplifying campaign management, refining conversion actions, and redesigning key landing pages to introduce stronger conversion pathways, we enabled a more data-driven optimisation process.

Working closely with the client, we developed a strategy aligned with their business objectives and supported the creation of a CRO framework designed to drive continued performance improvements as the business grew.

Results:

  • CVR: 6.30%

  • CPA: £7.10

  • ROAS: 48x

By restructing the account, resetting their conversion funnel, cleaning up account data and rebuilding their landing page we created a solid foundation to grow and scale from.

“I was having trouble with Google Ads, Chloe offered to help. Over the space of a couple of weeks,with a few emails explaining and keeping me updated with the progress, Chloe got my company up and running again. Chloe has been brilliant and amazingly patient with me I would recommend her to anyone that's needs her help."

— Paul P. | Owner of PassMaster Team

Chloe Daniels
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