Meta Ads Launch Strategy Saves Gift Original From Closure.

Due to the COVID-19 pandemic, Gift Original struggled with minimal orders, after losing multiple income streams, as consumer behaviour became stricter. The business owner juggled running the business while searching for a way to recover, facing permenant closure.

Process:

We introduced Gift Original to paid social advertising through a strategic, phased approach focused on efficiency and sustainable growth.

By initially prioritising one platform, we were able to optimise performance before carefully expanding into additional channels. Working closely with the client, we developed a strategy aligned with their financial goals while delivering meaningful results.

Results:

• Revenue: £64.1k

• CVR: 6.37%

• CPA: £3.09

• ROAS: 10x

The journey from not advertising at all, to being able to use data-driven strategies to generate results has positively impacted Gift Original in a way where they can continue to grow, optimise & expand further into other areas of paid advertising.

“My business faced challenges I never thought we’d have to navigate. Sales dried up almost overnight, and I was left trying to figure out how to bring in new customers. Then we started working with Frontier Marketing, and from the very first meeting, it was clear Chloe understood the business struggles and began to develop a strategy to help us recover. The results were beyond anything I’d hoped for. Our profits had completely turned around. Chloe helped me to rebuild momentum and confidence...”

— Peter D. | Owner of Gift Original